Module 1: Introduction to User Research

• Understand the role of a UX researcher.  Explore the types, methods, and ethics of research. 

Module 2: Planning the Research

• Learn how to build a research plan, collaborate with stakeholders, recruit participants, and manage data. 

Module 3: Fundamental User Research Skills

• Master the core skills of interviewing and usability testing.  Learn how to moderate and take notes. 

Module 4: Expanding Your Toolkit

• Explore qualitative research methods like ethnography, contextual inquiry, service safaris, and diary studies.  

Module 5: Analyzing Qualitative Research

• Learn to analyze research data and translate it into user goals, affinity diagrams, personas, and journey maps.  

Module 6: Quantitative Research

• Learn to design, conduct, and analyze online surveys, A/B tests, and more.

Module 7: Commnicating the Research

• Learn how to report and present your findings with confidence. 

Module 8: AI for User Research

• Explore how AI tools can assist researchers.

Portfolio Project

• Build a professional portfolio to showcase your research expertise.  

From the start, you'll be part of a lively community of tutors, mentors, and fellow students who support each other along the way.  

Student Success Team

• Our friendly and responsive team will help you stay on track and keep you accountable.

Course Mentor

• Your course mentor is an expert UI designer who brings years of practical insight to the program. 

Student Community

• Collaborate, share tips, and build connections on our lively student Slack channels.  

This course is for anyone looking to build their skills and advance their career in UX research. 

• UX designers seeking to enhance their user research skills.
• UX researchers looking for a formal qualification that validates their expertise.  
• Product managers/owners who need research skills to successd in their roles.
• Anyone who enjoys interacting with users, seeking a meaningful UX researcher career.

What is user research? 

The objective of user experience design is to create products and services that users will feel good about using.  But how do we know what users want?  How can we empathize with them or understand their goals and objectives while also knowing which problems they want our products to solve?  That's the role of user research. 

User research is the process of researching a product or service's current or potential users.  User research helps UX designers understand their users so that the products they create are more likely to satisfy them while meeting business objectives. 

What do user researchers do? 

In UX design, a user researcher, also known as a UX researcher, uses qualitative and quantitative research methods and analysis to gain insight into the users of a product.  

A UX researcher's work is ultimately in service of a product's UX design, but UX researchers aren't designers.  Instead, they synthesize and present their findings to the design team through presentations, personas, journey maps, and other tools that will enable the team to understand end users. 

Do I need design or coding experience? 

No, you don't need any design or coding experience.  Bring an open mind and aptitude to learn.  

What are the admissions criteria? 

Background: You don't need experience in design or technology to enroll in our courses, although having one or both is definitely beneficial. 

Commitment: You do need to be motivated and committed.  We set a high bar.  Studying for one of our professional qualifications requires a certain amount of time, energy, and focus.  Our team will be there to support you along every step of the way, but success will come as a result of your own diligence.  

English Language: You need to be comfortable learning in English.  All video lessons, course materials, webinars, correspondence, and the final exam are delivered in English. 

How is the course structured?

Structured Path: The most popular option is to follow the 16 week structure.  Each week you will be given a deadline with a number of video lessons to complete.  You'll also follow recommended start and finish dates for each project. 

Self-Directed Path: Alternatively you can complete the course entirely at your own pace.  As the course is delivered entirely online, it means that you're free to complete it at your convenience.  You'll still be able to take part in any of the webinars - either live or catching up through recordings.  Once enrolled, you'll have access to all of the course materials for eight months. 

Will I get a mentor? 

Yes.  All our mentors are industry professionals with many years of experience working in the field.  Our mentors host webinars and will be available during these live sessions to answer questions, review progress, and run quick tutorials. 

Will I build a portfolio? 

Yes.  Practical work is an important part of the course.  You'll complete a series of projects which will give you hands-on experience in user research.  Completed project work can be added to your portfolio to showcase the skills that you've acquired through the course. 

Will I work on a team? 

Yes, if you want to.  Each course is limited to a maximum of 75 people.  This allows you to build relationships with your fellow students on a dedicated Slack channel, and collaborate on projects and study time.