University of Lynchburg

Advanced AI in Digital Marketing

(DMI-AdvancedAIinDigitalMarketing)

AI has moved far beyond ChatGPT—and so should you. In this hands-on, forward-looking course, you'll gain the practical skills needed to design and execute a complete AI-powered digital marketing strategy. From SEO and social media to paid advertising and content personalization, discover how to harness cutting-edge AI tools across every stage of the customer journey.

Whether you're optimizing ad spend, boosting engagement, or accelerating content production, this course empowers modern marketers to achieve greater ROI with less effort. Learn how to turn automation into an advantage and use data-driven insights to stay ahead of the competition in an AI-first marketing world.


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  • 4 Interactive Modules covering the latest in AI-powered marketing strategy

  • 8 Hours of Self-Paced Learning designed for busy professionals

  • Associate Level Certification upon successful completion

  • DMI Professional Membership included with exclusive member benefits

  • Access to the World’s Largest Digital Marketing Resource Library

  • Downloadable Toolkits & Templates for real-world application

  • Data-Driven Decision-Making using advanced AI analytics

  • AI Applications in Marketing for enhanced campaign performance

  • Marketing Automation through AI-driven tools and workflows

  • Omnichannel Strategy Development supported by AI insights

  • Customer Journey Mapping enhanced with AI technology

  • AI-Driven Competitor Research for strategic positioning

  • Creating Detailed Customer Personas using AI analysis

  • Content Ideation powered by AI trend and audience tools

  • Content Creation using AI writing and editing platforms

  • Image, Video, and Audio Content production with generative AI tools

  • AI-Enhanced SEO strategies for better online visibility

  • Keyword Research with AI for high-impact content and ads

  • Google Ads Optimization using AI for targeting and performance

  • AI-Driven Social Media Strategy and content generation

  • Improving Customer Experience (CX) with predictive and generative AI

    • This course stands out for its deep, hands-on approach to applying AI across every major digital marketing discipline. Designed for marketers ready to go beyond the basics, it offers in-depth instruction on how to integrate advanced AI tools into key areas such as SEO, social media, paid advertising, and content creation. Rather than focusing on theory alone, the course emphasizes real-world applications—guiding learners through the use of specialized AI technologies at every stage of a digital marketing strategy. The result is a practical, performance-driven learning experience that empowers professionals to optimize campaigns, improve ROI, and drive measurable impact across all channels.

  • Performance-Focused Professionals
    Marketers aiming to boost efficiency and maximize impact on key business metrics such as lead generation, ROI, revenue, and ROAS through AI-driven strategies.

  • Senior Marketers and Marketing Leaders
    Professionals responsible for building and executing comprehensive marketing strategies who want to integrate advanced AI applications into their planning and execution.

  • AI-Savvy Practitioners
    Those already familiar with basic AI tools who are ready to deepen their skills and apply AI more strategically across digital channels.

  • Leverage AI Technologies
    Master the use of machine learning, generative AI, and Natural Language Processing (NLP) in modern digital marketing practices.

  • AI-Driven Research
    Strengthen your ability to conduct in-depth customer research, competitor analysis, and identify emerging market trends using AI.

  • Content Strategy and Creation
    Build a data-informed content strategy, create high-quality digital content, and tailor it for different platforms with the help of AI tools.

  • Optimize Marketing Channels
    Improve the performance of key marketing channels—including SEO, PPC, social media, customer experience (CX), and marketing automation—through advanced AI integration.

  • Predictive Analytics
    Learn to use predictive analytics to anticipate consumer behavior, personalize experiences, and fine-tune marketing strategies for better results.

    • Module 1: AI-Driven Digital Marketing

    Explore AI concepts and learn how to apply the technology to support digital marketing activities.  Use AI and predictive analytics to develop optimized marketing strategies, explore AI ethics, and leverage AI-driven insights. 

    Module 2: Using AI for Research and Generating Content

    Unlock the power of AI for market research and content marketing optimization.  Learn how to use AI tools to enhance competitor analysis, refine customer insights, and create precise personas.  Master AI-driven copywriting techniques, streamline content scheduling, and explore tools for creating impactful image, video, and audio content.  

    Module 3: AI and Digital Marketing Channels

    Dive into the transformative power of AI across digital marketing channels, with an emphasis on SEO and advertising.  Elevate your SEO strategies by optimizing technical elements, accelerating keyword research, and streamlining link-building.  Master AI-powered tools for Google Ads, including bid optimization, ad creation, and Performance Max Campaigns.  Discover how AI reshapes social media and email automation, equipping you with the skills to enhance customer experiences and boost engagement. 

    Module 4: Using AI to Implement a Digital Strategy

    Explore how AI revolutionaizes strategic marketing by enhancing planning, boosting efficiency, and optimizing omnichannel approaches.  Uncover its role in refining ROI calculations and driving innovation.  Develop key technical and strategic skills, such as agile thinking, to effectively integrate AI into your marketing tactics.  Gain practical insights and best practices for overcoming creative barriers and applying AI to maximize your marketing impact. 

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    You’ll learn from industry-leading experts who bring real-world experience and deliver practical, career-ready content designed to help you succeed.
    Globally Recognized Certification
    Join a global community of over 300,000 professionals and unlock access to webinars, toolkits, digital trend reports, podcasts, and ongoing professional development (CPD). With a DMI certification, you'll gain a credential recognized and respected worldwide—perfect for showcasing your skills on LinkedIn and standing out to employers.

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