The Fundamental Certificate in Social Media for Business provides essential training in leveraging social media platforms to enhance business performance. This course covers three key areas: an introduction to social media, strategies for marketing using social media, and methods for integrating social media into organizational practices. Participants will gain practical skills in creating effective social media campaigns, engaging audiences, and optimizing social media efforts to drive business growth. Ideal for business professionals and marketers looking to harness the power of social media.

The next cohort starts April 7, 2025.  

Questions? Email pdi@lynchburg.edu

This three-course certificate includes:

• Introduction to Social Media
• Marketing Using Social Media
• Integrating Social Media in Your Organization