• Be in demand
• Build a career with impact
• Broaden your opportunities
• Get qualified
• Gain the confidence you need to succeed

Module 1: Introduction to Content Design

• Understand what content design is and the role of the content designer. 

Module 2: Principles of Good Content Design

• Learn the core principles of content design and why it matters. 

Module 3: Voice, Tone, and Style

• Learn how voice, tone, and style can create a cohesive product experience. 

Module 4: Understanding Your Users

• Uncover your audience's goals and content needs.

Module 5: Writing for Interfaces

• Learn to write microcopy for buttons, notifications, and other UI elements. 

Module 6: The Product Mindset

• Develop a product mindset by learning about product design systems and tools. 

Module 7: Testing Content

• Learn how to test, evaluate, and improve your content. 

Module 8: AI for Content Design

• Learn how to use AI tools to become a more effective content designer. 

Module 9: Working in Content Design

• Learn how to be the content champion within your organization.  

• Intensive Education: A structured program packed with short, sharp video lessons. 
• Expert Guidance: Get mentored by experienced content professionals and enjoy support from our expert tutors. 
• Resume Prep Sessions: Monthly sessions to ensure you stand out to employers. 
• Learn-By-Doing: Hands-on projects to help you practice what you've learned. 
• Learning Assessment: Earn your qualification with an online exam.
• University Credit-Rated Certification: Recognition of your new skills.

Student Success Team: Our friendly and responsive team will help you stay on track and keep you accountable. 

Course Mentor: Your course mentor is an expert content designer who brings years of practical insight.

Student Community: Collaborate, share tips, and build connections on our lively student Slack channels.  

What is content design? 

Content in UX/UI design is the language that appears in a user interface.  Content design, sometimes called UX writing, is essentially designing with words. 

The word "content" typically refers to information, images, videos, text, etc., that are included as part of something, such as a website.  In user experience and user interface design, "content" primarily refers to written content that informs or persuades an audience, sometimes called copy.  

Is content design different from UX writing? 

UX writing and content design are essentially the same.  Both content designers and writers are part of the design process, follow style and brand guidelines, make decisions based on user research and testing, and write copy that will be included in the user interface.  

What do content designers do?

Content designers and UX writers work within the product design team to craft clear, concise, and compelling language within the user interface.  They consider the user, the company's brand voice, and the needs of the product.  

What are the admissions criteria?

Background: You don't need experience in design or technology to enroll in the course, although having one or both is a definite bonus.  To get the most value from this course, you will need some experience in writing and a genuine interest in words and language. 

Commitment: You do need to be motivated and committed.  We set a high bar.  Studying for one of our professional qualifications requires a certain amount of time, energy, and focus.  Our team will be there to support you along every step of the way, but success will come as a result of your own diligence.  

English Language: To take this course, you should be advanced in verbal and written English.  All video lessons, course materials, webinars, correspondence, and the final exam are delivered in English.  

How is the course structured? 

There are two learning paths available to you:

Structured Path: The most popular option is to follow the 10-week structure.  Each week you are given a deadline with a number of video lessons to complete.  You'll also follow recommended start and finish dates for each project. 

Self-Directed Path: Alternatively, you can complete the course entirely at your own pace.  As the course is delivered entirely online, it means that you're free to complete it whenever your schedule permits.  You'll still be able to participate in any of the webinars - either live or catching up through recordings.  Once enrolled, you'll have access to all of the course materials for four months. 

Will I get a mentor?

Yes.  All our mentors are industry professionals with many years of experience in the field.  Our mentors provide 1:1 feedback on your project work in written or video format via email.  

Will I build a portfolio?

Yes.  Practical work is an important part of the course.  You'll complete a series of projects which will give you hands-on experience in content design.  Completed project work can be added to your portfolio to showcase the skills that you've acquired through the course.