University of Lynchburg

AI for Business & Marketing

(DMI-AIBusinessMarketing)

This course is designed to demystify artificial intelligence (AI) by addressing one of the primary barriers to adoption: a lack of fluency and shared understanding. It is especially valuable for senior management teams, marketing professionals new to AI, and non-marketers seeking to build foundational knowledge.

  • 4 Interactive modules
  • 5 Hours of sef-paced learning content
  • Access to the world's largest library of digital marketing resources
  • Associate level certification
  • DMI professional membership included
  • Practical toolkits and templates
  • Module 1: AI and Data
  • Module 2: Ethics and Practical AI Skills for Digital Professionals
  • Module 3: Using AI across Digital Channels
  • Module 4: Essential AI Tools for Digital Professionals
  • Senior Management and C-Suite Leaders: Address the lack of AI fluency among senior leaders by demystifying AI and bridging knowlege gaps.  Learn to integrate AI into decisions, streamline processes, and drive innovation. 
  • Traditional Marketers Embracing Digital Transformation: Master AI fundamentals and tools to transform your marketing expertise. 
  • Business Owners: Gain a holistic view of how AI drives growth, enahnces data analysis, and supports strategic decision-making with actionable insights. 
  • Non-Marketers Leveraging AI: Discover how AI streamlines processes, boosts effeciency, and enhances decisions-making across sales, operations, and marketing. 
  • Understand AI technologies like machine learning, gnerative AI, and NLP to optimize decision-making and streamline business processes. 
  • Learn to use Big Data and AI tools for improved data collection, analysis, and strategic decision-making.
  • Apply AI to enhance marketing, sales, HR, and operational workflows, driving efficiency and innovation. 
  • Use AI to optimize content marketing, paid search, SEO, and CX across digital channels. 
  • Develop critical thinking, prompt engineering, and data visualization skills to stay ahead in a competitive market.  
  • Explore tools like ChatGPT and other LLMs to boost productivity, improve communication, and streamline workflows. 
  • Leverage cutting-edge AI tools for content creation, socail media management, and strategic automation. 
  • Ensure accountability, privacy, and transparency in AI applications while mastering risk management in an AI-driven world.  
  • AI and Machine Learning Fundamentals
  • AI for Strategic Decision-Making
  • Using AI for Data Collection and Analysis
  • Practical AI Applications Across Business Functions
  • Streamlining Marketing Automation with AI
  • AI-Powered Data Visualization
  • ChatGPT & Generative AI Applications
  • Prompt Engineering for AI Tools
  • AI in Content Marketing and SEO
  • Optimizing Marketing Channels with AI
  • Enhancing CX and UX with AI
  • Ethical AI Use in Business
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You’ll learn from industry-leading experts who bring real-world experience and deliver practical, career-ready content designed to help you succeed.

Globally Recognized Certification
Join a global community of over 300,000 professionals and unlock access to webinars, toolkits, digital trend reports, podcasts, and ongoing professional development (CPD). With a DMI certification, you'll gain a credential recognized and respected worldwide—perfect for showcasing your skills on LinkedIn and standing out to employers.

Price: $535.00
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